WELCOME TO…

MAHDY’S Portfolio

 

 

 

 

 

ABOUT.

 

CREATIVE… Design based. Ideas generator and executor of fully integrated campaigns, with high involvement in the Digital, Social Media, Online Campaigns, production and Postproduction of TV & Print; handling Photoshoots and film shoots (low and high budget productions).

Currently, the Design Director/Partner of ARMADILLO DESIGN-LAB, leading a team of design and digital professionals. An active industry leader for Egypt’s design, print, online, and production, and Developments.

Completed my education in Graphic Design & Art History from Southampton University – UK in 2013 (while working already in advertising) and have since worked on a variety of accounts on a local and regional level throughout the Middle East, primarily in EGYPT, UAE, QATAR, and JORDAN.

ACHIEVMENTS.

MENA CRYSTEL, 2014
3x Sapphire (Silver)
3x Emerald (Bronze)

KINSALE SHARK, 2013
1x Bronze (Mobile/Tablet)

CANNES LION, 2013
1x Bronze (Media)
1x Bronze (Outdoor)

DUBAI LYNX, 2014
2x Silver (Media)
2x Bronze (Media)
1x Bronze (Integrated)
1x Bronze (Outdoor)

FEATURED ON:
Venice Biennale Book 2015 (Italy)

Trio Biennale Book 2015 (Brazil)
Venice Biennale Book 2013 (Italy)
Qatar Museums Authority (Matafi)
www.adsoftheworld.com
www.desicreative.com

EXPERIENCES.

— Design Director/Partner
ARMADILLO DESIGN-LAB, CAIRO

April 2019 – Present

— Creative Group Head
VML Y&R, AMMAN
June 2017 – July. 2018

— Senior Art Director
MullenLowe MENA, DUBAI
May 2016 – May 2017

— Art Director
Agency 222, DOHA
Aug 2013 – July 2015

— Art Director
Leo Burnett MENA, DUBAI
April 2011 – May 2013

— Graphic Designer
Leo Burnett, CAIRO
Feb 2010 – Mar 2011

EDUCATION.

— Bechelor Degree
SOUTHAMPTON UNIVERSITY,
UK, 2013

Graphic Design & Art History

— Thanwaya Amma
AL MATARYA SCHOOL,
CAIRO, 2007

CLIENTS.

 

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